A Growing Business in Today’s Social World
Reputation management can be viewed as a more modern look of how the public relations industry has evolved.
What started out as attempts to shape public perceptions of big business companies has gradually spread to other business areas such as customer service and is now employed by many public figures such as movie stars.
The definition of reputation management is the practice or activities designed to help shape the public perception or create a reputation of an organization or a person by influencing online information about them.
In terms of businesses and organizations, branded online reputation management is a relatively new concept. But, with the advent of so many social online media forms and search engines such as Google in this day and age, it is far easier to have one’s reputation get stained or damaged from many sources. As such, the demand for it has greatly increased in recent years. Bright Past works exclusively on removing negative content about you or your company from web search. Contact this firm today, make Internet work for your brand!
Thus, the role of it has changed and become more varied and involved. Reputation managers must monitor many different outlets before they can begin to shape their client’s imagine. Instead of waiting for negative press to occur, a key form is to be more proactive in seeking out information. Instead of training to contain the negativity, it is more appropriate to combat it whether through acknowledgment and change or via positive counter-imaging.
Those who practice it go through a several stage process. Practitioners identify what is the general perception of an entity, usually their client. Then evaluate as to how close the image to the ideal or desired view of the entity. Finally, the final steps to implement plans to help change and move the perception of the entity closer to its desired image.
Also, the role of reputation management has greatly expanded in a social media world. In addition to damage control, parts of the process can include positive reinforcement, brand awareness, collecting consumer feedback, and increasing brand visibility. All of this are parts that can help shape the image of an individual, a business, an organization, or even a community.
The range of the process is getting stretched further than ever. Instead of simply reacting to the news, reputation management firms are now troubleshooting client’s past issues in addition to anticipating coming issues. Services include bad content suppression and reputation intelligence as well as finding possible clients in need of services.
This is the world that we live in today where anyone’s reputation can get stained by a consumer review or a negative tweet about a certain person or event. In order to combat such negativity, a greater need for reputation management is required.
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