Nivea just announced Rihanna, 23, as the spokesmodel for their “100 Years Skincare For Life” campaign, celebrating the brand’s 100th anniversary this year! As her first official duty, the lovely Ri-Ri stripped naked and went for a bare-faced look in this new pic!
Thank goodness Rihanna’s revealing photo is a little more artistic than the last time we saw a picture of her, when her intimate cell phone photos were leaked! Nivea’s board member Markus Pinger explained the brand’s choice in a statement: “We are excited to have Rihanna supporting us in our celebration and building a new generation of fans.” We’ll be seeing more from Nivea and Rihanna when the official promotion starts in May (which is when her Loud world tour starts, too– which Nivea will sponsor)!
Lately, Ri-Ri’s been keeping herself so busy, with performances at the Grammys and the NBA All-Star Game halftime show. Plus, she just rang in her 23rd birthday with a celeb-filled bash, which was sponsored by Nivea. Sounds like the beginning of a beautiful friendship!
What do you think of Rihanna’s photo?